If you want to cultivate real community, you need a strategic approach.


Hi, I’m Jenn.

I’m an Event Strategist who helps entrepreneurs plan events that build long-lasting relationships with - and among - their clients and online tribe.

Entrepreneurs come to me wanting to...

  • Make deep, vital connections with their attendees in-person.

  • Offer an experience that’s impactful, transformative, and full of those invaluable “a-ha” moments.

  • Allow attendees to truly experience an event’s location - in a relaxing and restorative way.


Is this something you’ve wanted, too?

it’s possible -
with a customized,
well-planned strategy.

Perhaps you’re an entrepreneur with a thriving online community of clients and fans from all over the country - or even the globe.

Or, maybe you’re just starting out in business and working on building your tribe.

Either way, you know - deep down - that authentic connection, relationship, and community needs to be at the center of what you’re trying to achieve.

After all, relationships are at the heart of everything we do as humans. This means that the more in-tune you are with your clients...the more deeply you understand their needs and can therefore touch their lives..the more successful the work becomes.

And the more fulfilled lives you - and your clients - lead!


Your business isn’t cookie-cutter.
so why should your event strategy be?


Forging meaningful connections requires more than just putting everyone in the same place, at the same time.

This is why the standard, pre-packaged plans often don’t produce quality results. They aren’t built on my three key pillars:

1. Your Business is Unique

This includes your culture, brand, goals, tribe, and current challenges. In other words, your needs are your needs.

2. Everyone Should Feel Included and Engaged

Even if your business’s brand has a predominant trait, your clients are still individuals. And while it’s impossible to cater to everyone’s individual personality type, interests, and preferred activities, an event can still be purposefully crafted so that they feel welcomed, refreshed, and valued.  

3. Relationships Require Space - and That Space Needs to Be Planned For and Protected

Those vital “a-ha” moments and deep connections tend to occur during “down moments” - such as on a walk, during a fun outing, or over coffee. (Especially for introverts!) This space needs to be thoughtfully included in any event schedule so those organic connections can take shape.    

This is the type of game-changing event experience I want for you and your business!  



ready to work together?

We may be a good fit if…

  • You understand the positive, powerful impact of building relationships and cultivating an honest, caring, and open community.

  • You genuinely want the best experience for your attendees.  

  • You want an event that’s customized to the specific needs of your business and your tribe.

  • You’re action-oriented and willing to do the necessary work on your part - such as showing-up for calls and executing the plan we create.

We’re probably NOT a good fit if...

  • You’re looking for the next “hip” or “trendy” event experience.

  • You’re looking for a pre-packaged, out-of-the-box event.

  • You’re not interested in ensuring your attendees get an amazing amount of value and relationship-building out of the experience.

Jenn’s Bio

Jenn Murray is an Event Strategist who helps entrepreneurs plan events that facilitate strong, authentic connections with - and among - their clients and online tribe.

Her signature approach comes down to:

  • Carefully listening to each client in order to fully understand their brand - and assess their individual event goals and needs.

  • Crafting a customized plan specifically designed to meet those needs.

  • Utilizing her extensive knowledge of relationship dynamics, logistics, and customer service.

Jenn comes from a design and management background and has extensive experience creating solutions to match client needs. She’s also a contributor to YOUpreneur.

Jenn has called Pittsburgh home for decades and currently resides in its downtown North Side neighborhood.